Organic tasty for you

Kideo in national media campaign: organic is good for you

Recently, Kinderopvang Kideo has been actively implementing and promoting its vision for Green Childcare, both in terms of our pedagogical vision and the promotion of our new nutritional policy.

We're convinced that eating the purest and most honest products possible, without any additives, is beneficial for our bodies and minds. We believe it's important to start this as early as possible, and the target group we work with is ideally suited for this.

That is why we offer organic products and we believe it is important to distinguish ourselves with this and contribute to a healthy world.

Kideo and organic food

We communicate this externally, including through our website , Facebook , and Instagram . We also aim to inspire others to easily integrate organic food into their daily lives. We do this by writing blogs and sharing videos and photos on these social media platforms. We receive many positive responses, both internally and externally. Kideo childcare's pedagogical policy is based on the vision of Emmi Pikler . For example, we were recently approached by someone from the Food Cabinet Campaign Office , who, in collaboration with Bionext, organized an Organic Meetup in Utrecht. This meetup, held on June 24th, focused on making organic food accessible to everyone, from babies to the elderly. The meetup was part of the "Bio Lekker Voor je" (Bio Delicious for You) campaign and was led by Sofie van den Enk, presenter of the program "Keuringsdienst van Waarde" (Keuringsdienst van Waarde). Food Cabinet proved to be a huge fan of Kideo and the way we promote the benefits of organic food both within and outside our daycare centers. That's why Janet Mensinga was invited to speak at the roundtable discussion during this Bio Meetup. We consider this a tremendous honor for the contribution we've made together to implementing our vision for healthy and organic food.

Other speakers at the table were:

Ingrid Cayet-Keller - Founder of Madaga supplier of organic hot meals
Arie van den Berg - Farmer and owner of after-school care on the farm
Willem Nijland - Head of a nursing home for the elderly

"Bio lekker voor je" (Organic Tasty for You) is an EU campaign about how to make organic food and a sustainable lifestyle more commonplace. Over the next three years, they will be engaging with various sectors about organic products to inspire others on how to easily choose organic. Did you know, for example, that organic products can be recognized by their green leaf? The green leaf is the European organic quality mark. Want to learn more about this campaign? Click here. We are incredibly proud that our daycare center was able to participate in this project. Healthy and organic food has become second nature to us in recent years. However, this is not yet the case in other sectors. Under the motto "From Baby to Elderly," they want to raise awareness of healthy and organic food in healthcare institutions in the coming year. Within (elderly) care, there's a common belief that organic food is expensive. Our experience shows this isn't the case. It actually offers many advantages. That's why, at Kideo, we've chosen to cover the additional costs of organic products ourselves. We do this because we believe every child has the right to healthy food. We do this by applying the maximum subsidy amount for regular childcare. For us, there are only advantages. Introducing children to a variety of foods and therefore different flavors at a young age will influence their eating habits. They're less likely to reach for something sweet or food with all sorts of additives. We now only give children unprocessed and fresh organic products. We don't give them candy around teatime, but homemade soup and fresh vegetables as a snack. It's fantastic to see the positive impact this has on children. They're not only physically healthier but also healthier in their behavior. So, what they learn as a child, they do when they're older: from baby to elderly.